There are different ways to market your brand. But one strategy that has been growing in popularity and importance over the last two decades is sports marketing. Marketing through sports with promotional sports bottles, for example, is one way to boost brand awareness, reach more customers and even build customer loyalty.
Just take your cue from all the big brands that are taking advantage of this marketing strategy. From Nike to Adidas, Slazenger and other big names, there are three ways these huge brands market their products through sports:
Event sponsorships
One of the most common and oldest strategy business use is through sponsoring promotional events. Slazenger, for example, sponsors Wimbledon events by supplying the official ball for the games. Another notable example is Adidas sponsoring FIFA including the World Cup. Adidas provided the official ball in exchange for their logo clearly displayed on the side boards along the field.
While your brand may not be as massive as Slazenger and Adidas, you can sponsor events too to market your products effectively. Local and school sports events are less expensive to sponsor for smaller businesses.
Team sponsorships
Businesses also sponsor teams. Just look at basketball, football and other popular sports. Most, if not all, teams have sponsorships from a wide array of brands. From sports-related brands like Adidas, Nike and other major apparel brands, they have a stake in sports teams because it’s an effective marketing strategy with huge payoffs.
Even brands that are not completely sports-related are sponsoring teams too. From airlines to beer brands, restaurants, fast food chains and more, any business can take advantage of this marketing strategy for brand expansion.
Athlete sponsorships
Big brands don’t stop with simply sponsoring teams. They also sponsor athletes paying them by the millions. Kevin Durant, for example, signed a whopping $30 million per year contract with Nike. Stephen Curry also received millions from Under Armour.
Sponsoring athletes is a pretty lucrative marketing strategy for many brands. They’re willing to pay athletes millions because sponsorship is one way to effectively reach out different fan bases, where millions of potential customers belong to.
While you probably wouldn’t be able to afford to sponsor an athlete at the moment, this marketing tactic is worth noting. It may come handy in later years when your business is big enough to afford to pay millions for sponsorship.
Marketing through Promotional Sports Bottles
Whether you’re planning to sponsor a local event or a college sports team, there’s another marketing tactic you should take advantage. For small and mid-size business, giving away promotional sports bottles are one way to reach sports fans without breaking the budget.
Here are some of the best promotional sports bottles that will work great for any sporting event:
Low-Cost Aluminium Sports Flask
Ensure long-lasting brand promotion without breaking the budget with this Low-Cost Aluminium Sports Flask. Available in 500ml capacity, this promotional sports bottle is an excellent choice for sporting events and team sponsorships. It is available for a bold logo customisation for extra visibility outdoors.
Fliptop Drink Bottle
Designed with convenience in mind, this Fliptop Drink Bottle is another excellent choice for sporting events. This BPA-free drink bottle features a handy 500ml capacity with a convenient fliptop design for easy hydration on the go. Get your logo imprinted in place for a more personalised appeal.
Dumbbell Sports Bottle Fliptop
For gym events a
nd other fitness-related promotions, this Dumbbell Sports Bottle Fliptop is sure to be a standout. Featuring a clever dumbbell-shaped design, this custom printed drink bottle will effectively get your message across. With a larger 700ml capacity and branding area, this promotional sports bottle makes the perfect companion for gym workouts.
Drink Bottle with Compartment
When it comes to promoting your brand outdoors, you really can’t wrong with promotional sports bottles like this Drink Bottle with Compartment. With its added safety compartment feature where you can keep valuables, this promotional item makes an even more effective brand-boosting giveaway. Whether for a run, gym session, travel or everyday use, your customers will simply love this giveaway.
Eco Water Bottle
How do you win over your eco-conscious customers? Impress them with this imprinted Eco Water Bottle. Made from recyclable materials, this eco-friendly giveaway features a large 750ml capacity and a visible print area suitable for a wrap print.
To order promotional sports bottle, contact us at Vivid Promotions.
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